Supacaz

Fresh from the tarmac of California comes Supacaz. The brainchild of Anthony Sinyard, who after spending years working for his father has taken on his own challenge and his own brand. Bright, brash and in your face, Supacaz are all about comfort and control with a range of products designed to help join you with your pride and joy. With an edgy, punky feel and a passion for cycling which is spreading throughout the industry, the company is driven by a passion for all things on two wheels as they spearhead the movement of young, dynamic cycling brands currently sweeping the industry. Supacaz (which stands for Super Casual) like things to stand out and also perform but don't worry, Supacaz don't just offer Rasta bar tape and neon grips. If you want to benefit from all of their technology, thinking and design in a more subtle offering, then there's always the black option.

Supacaz may be new to the UK but having already graced the front-end of the Astana team bikes at this year's Giro d'Italia they are a brand on the move. The first products to be launched by the brand are the sticky MTB lock-on grips and patented Super Sticky Kush road bar tape which both aim to put you in control at the most vital of contact points whilst all the time maximising comfort and limiting fatigue.