ISM

The bike saddle is one of the most important components on your bike because regardless of whether you're a commuter on a hybrid bike or an athlete competing on a time trail bike, you aren't going to be able to pedal for very long if you're not comfortable. For the more leisurely cyclists, a bike seat cover might seem like a good idea to provide extra padding, but in reality a good pair of padded cycling shorts and a properly shaped saddle are much more effective than a bike seat cushion. Bike saddles usually look relatively similar, but this is where an ISM saddle differs. ISM saddles look radically different from standard seats as they have two "noses" whereas a normal road bike saddle only has one. This difference is not just for aesthetics though, they are developed by scientists working with top athletes to produce a design that reduces pressure and discomfort and so increases performance. A bike gel seat cover will seem more comfortable initially, but as the gel shifts and compresses over time, this comfort will dissipate. A saddle ISM manufactures will be as comfortable in a year or two as the day that it was bought.